Purity Vodka

Purity Vodka Purity VodkaWith the rise in popularity of more flavoursome spirits like whisky, gin and even tequila, vodka’s position as the UK’s most popular spirit has been under serious threat of late.  However, for those of you who still choose it as your spirit of choice, vodka really doesn’t get much better than Purity.  Made from organic ingredients in a 13th century castle in Sweden, it’s the fastidious distillation process devised by Master Blender Thomas Kuuttanen that really makes the difference.  Without getting too technical, most vodka is basically a good white spirit that has been distilled a few times before going through a fairly simple filtration process to provide a clean flavour. Purity, on the other hand, doesn’t require filtration because it is painstakingly distilled 34 times (!!).  This essentially leaves far more flavour and character in the vodka, whilst also being incredibly refined.  The experts agree too, with Purity winning the Vodka Masters Awards in 2011 and 2012, making it the only vodka to have won the awards consecutively.   Available for around £40 from good spirits retailers.  www.purityvodka.com